We brought Justin back to dig into the nuts and bolts of your AI workflow. This hands-on session helps leaders move AI from a novelty into a genuine part of how their organization operates. After a brief grounding in how to prompt effectively and what data to use, the majority of the session is spent working directly with AI tools on the kinds of challenges leaders already face day to day. Expect real examples, not abstract theory — and a tangible sense of what’s possible when AI becomes part of your everyday workflow.

What You Will Learn:

• Learn the fundamentals of effective prompting and data use, then put them into practice.
• Walk away with hands-on experience designing an AI approach for a real challenge from your own workplace.
• See examples of AI-driven, measurable productivity gains.
• Build confidence using AI tools, regardless of your starting point.
• Leave with a practical next step you can act on immediately.

Instructor Justin Kelley founded IMPACT Technology Group in 2006 with a mission to give Delmarva businesses a trusted technology partner that truly understands their challenges. With nearly two decades of experience in managed IT services, Justin has grown IMPACT into an award-winning firm serving hundreds of organizations throughout Maryland, Delaware and Virginia. Today, Justin is at the forefront of helping business leaders navigate the rapidly evolving AI landscape — guiding organizations on how to strategically adopt AI and automation to improve efficiency, empower their teams, and drive meaningful growth, along with using technology to help their businesses grow instead of holding them back. Justin’s leadership philosophy is rooted in his military service. He served in the United States Marine Corps and later as an Officer in the U.S. Coast Guard — an experience that instilled the discipline, accountability, and systematic thinking he now brings to helping businesses.